In the old world, way back when I was a kid, TV networks made the content that drove our lives. In some ways that’s still the case, but with web 2.0 (or 3.0 or whatever) more and more often billionaires are beaten by the little guy. With YouTube, Facebook, Vimeo, and Twitter, a simple clip can get more hits and make more web fuss than even the best advertiser could muster.

For more on this general concept, check out this awesome (though longer) video h/t to Mary:

A few weeks ago, on my favorite TV show (the only one I watch, actually) the little guy drove the big guy big time. The culminating scene at Pam and Jim’s wedding, the processional, was a play on this video:

Yes, a random awesome wedding march in Minneapolis determined the content of The Office. That is the world in which we live today. That is awesome.