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Tiger Woods: PR Grace or Simply a Disgrace?


After working on rehabilitating his personal life, Tiger Woods last month started to rehab his public image too. And, for this skeptical un-fan at least, it’s a good start.

The first step in his off-season PR moves was a Newsweek article, “How I’ve Redefined Victory.” I’m not naive enough to think Tiger wrote much of it himself, but if he signed off on it, I’m well-pleased.

Sure, as Lilit Marcus argues, he could have been a bit more explicit in why exactly he’s redefining his notion of victory — sexual addiction, infidelity, colossal stupidity aren’t exactly admitted. But he does write,

This much is obvious now: my life was out of balance, and my priorities were out of order. I made terrible choices and repeated mistakes. I hurt the people whom I loved the most. And even beyond accepting the consequences and responsibility, there is the ongoing struggle to learn from my failings.

And if the essay is to be believed, learning he is. Actually, after reading the piece I’m more open-minded and even hopeful for Woods. “[My previous self-reliance] made me think that if I was successful in golf, then I was invincible. Now I know that, no matter how tough or strong we are, we all need to rely on others” he writes.

Maybe I’m a sucker. (And yes, I surely am for grace and forgiveness and a fresh start — call me Christian, or call me American since such things are essential to the fabric of both my faith and my country.) But I really feel for the guy, and I wish him the best. He’s right when he says he can never truly repair the damage he’s done. But that doesn’t mean he should stop trying, or he should stop playing golf, or he should stop loving his children.

In a predictably caustic rebuttal of the Wood PR blitz Tim Dahlberg scoffs

“The most miserable year [Woods] could ever imagine is about over. He should be shouting in joy that he’s survived, even if his golf career may be ruined forever.

Except this time it won’t work.

Instead he’s trying to sell himself to the world in the same calculating way he once sold Nike’s golf equipment.

Besides the fact that Dahlberg seems to enjoy wielding blanket unsupported statements to back his depressing thesis as much as Vikings fans, in recent weeks, like to rip on Brett Farve, Dahlberg’s view that Woods public image is irredeemable simply isn’t accurate. Heck, in a strange way, I think Woods’ image has even more cache now, because America loves a tragic hero.

To be honest, I wasn’t much of a Woods fan before the affair++, but now, for some reason and really for the first time, I’d like to see Woods do well. And regarding the PR efforts, I guess I’m willing to give him the benefit of the doubt for now. I wish him luck as he begins to rebuild his image through Twitter and Facebook, TV appearances, and, well, maybe even winning some golf tournaments again.

image by Brandon Ledger

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Three awesome tech tools that changed my life

Prezi — I recently learned about a newish presentation web-based program called Prezi.  Move over PowerPoint–Prezi will soon be king.  Well, not likely, but it’s awesome.  Posted below is an example for a presentation I’m giving today on Technology and the Church for a group of Lutheran pastors in the area.  It’s my first using Prezi (and it shows) but the possibilities are amazing for more conversational presentations, for more experiential work than PowerPoint allows, and just for thinking in helpful non-linear ways.  Check out the Prezi.com/explore site for more work (it’s easy to share and collaborate).  You have to see this tool to understand.  It will blow your mind.

Jumpcut Jumpcut is so simple it’s silly, one of those why-isn’t-this-normal programs I use dozens of a times a day.  You know when you copy and paste something, and then copy something else, but you actually end up wanting to paste the thing you copied two times back?  Well, Jumpcut allows this with a simple keystroke.  In fact, it archives all your control-c commands up to 40 or something.  No joke: I use this program at least once every hour I’m on my MacBook.

Techy Advent Calendar – there’s plenty of these out there, but Trinity Wall Street may have the best.

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Flying the not-so-friendly skies

I’ve tried, recently, to take a step back from the scanner/search/radiation/TSA thing and reflect a bit less reactively.  My daily NY Times email Friday led me to this quote:

“If it’s going to keep me and others safe, I’m all for it. I’m 50; I’m proud of what I’ve got.” THE REV. GEORGE OBERLE, a Lutheran minister who said he had gladly submitted to a body scan at an airport.

Oh, the times these days.

Maybe I’m losing my conspiracy-theorizing suspicious-of-a-security-state chops, but I’m more skeptical of the backlash against the newish scanners at some airports than I am with the scanners and body searches themselves. Here’s a few ideas I’ve been kicking around.

First, Americans are in a bad mood. We want to complain about something, and post midterm election we entered a Thanksgiving-week news vacuum.  The scanner story is an easy and cheap one to cover, partly because we love a government-centered controversy. If the Wikileaks thing had happened last week, the scanner coverage would have been much less noticeable.

Second, the scanner radiation argument seems to be mostly a red herring considering the fact that the scanners emit about the same amount of radiation as naturally occurs during two minutes of flying at 30,000 feet.

Third, I wonder how much of the backlash has to do with classism and stereotypical disdain for TSA workers. Just like many people strongly dislike IRS agents (though they are public servants benefitting all), it seems like some are beginning to clump all TSA agents into a dehumanizing “other” category. Perhaps, in part, this is because TSA agents are some of the lowest paid government employees. Some entry level workers earn less than $20,000.

Next, I know the argument about rights gets tricky fast — balancing one’s right to fly against one’s right not to be unreasonably searched — but I ultimately favor those who argue concerning one’s rights to fly safely.

Finally, I want to name the real elephant in the room: neither our president nor TSA nor any government can guarantee 100% protection from terrorism. In fact, I’d love to vote for a politician in a second who said, “We can promise one thing: our defense against terrorism cannot and will not ever completely protect you. We will try our darndest, but anybody who promises you fully protection from terrorism is a liar.” People know this instinctively, but it’d be refreshing to hear it spoken more often.

Yes, I am very concerned about those who have been sexually abused having to experience a full body pat-down. Yes, I’m very concerned about security policies for children, the elderly, and those living with difficult medical conditions. Yes, the system is far from perfect and should be improved. But, I think the necessary improvements are on the margins and, despite the raucous popular press coverage, I lean towards agreeing with the majority of Americans who support the new airport security policies.

image by Julien Tromeur

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Sermon: An Advent Pilgrimage

First Presbyterian Church of Hallock, Minn.

Nov 28, 2010

An Advent Pilgrimage

Isaiah 2:1-5, Psalm 122:1-9, Romans 13:11-14, Matthew 24:36-44

A pastor friend of mine took a four month sabbatical a few years back — he traveled a bit, was a live-in Bible scholar at a retreat center, and read lots of books, but perhaps the most significant event of his sabbatical was walking part of the Camino de Santiago, the way of St. James in Spain.

The way of St. James is a 500+ mile pilgrimage route in northwestern Spain. For centuries, pilgrims of all types have walked the trails through the countryside and tiny villages, on their way to the magnificent Cathedral of Santiago de Compostela. My friend Brad had it easier than some — on the trail he carried a little day pack rather than a huge hiking backpack that some had with all their gear for the journey. Most nights, Brad said, the tour company he was with arranged a delicious meal flowing with red Spanish wine. Not exactly roughing it!

But even so, after his sabbatical, Brad seemed changed by his pilgrimage. The daily treks, the walking for hours at a time, focused his mind and his heart. (Not to mention, slimmed his waistline.)

The season of Advent is a type of pilgrimage journey. Heck, the whole Christian year, from Advent to Christmas, Epiphany, Lent, Easter, Pentecost and the sundays that follow it are a pilgrimage. We travel the liturgical year because it helps us focus on God, on the stories of God’s people, and God’s call for us today.

So, on this first Sunday of the church year, I’m going to do something I don’t think I’ve ever done before, a dangerous and daring feat of preaching prowess. (Ok, well, maybe that’s a bit overdramatic.) Here’s the plan: to help us focus on Advent as a pilgrimage towards Christmas and the celebration of Christ’s birth, we’re going to take a (quick) pilgrimage through all four lectionary scripture readings for today, since they all touch on different aspects of Advent. So buckle up, these scripture passages aren’t for the faint of heart. … Continue Reading

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A hymn for Black Friday

This is a freaking awesome hymn text.

On Black Friday last year, I worked several hours in my retail position at an outdoor clothing store in the mall.  I won’t go on except to say: it was a cultural experience.  This Black Friday, I may buy a cup of coffee or watch a hockey game, but that’s about the extent of my plans.  I will for certain, however, be singing the following hymn to myself.

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Hymn for Black Friday

(aka, the day after Thanksgiving, the first day of Christmas shopping)

to the tune Mendelssohn (“Hark! The Herald Angels Sing”)

(1) Early on a Friday morn,
anxious drivers blow their horns.
Swiftly to the mall they race,
praying for a parking place.
Humming carols of the season,
spending with no rhyme or reason.
Checking, savings overdrawn,
all before the light of dawn.
Save a dollar! Save a dime!
Happy, happy shopping-time!

(2) Bargain hunters stalk their prey
all across the U.S.A.
Checkout lines around the block,
just like back at Plymouth Rock.
Stuffed with turkey, pie, and gravy,
they maneuver like a navy,
stacking high their shopping carts,
maxing out their credit cards.
Save a fortune! Save yourselves!
Stuff is flying off the shelves.

(3) Prophets have foretold the day
all of this will pass away:
parking places gone to seed,
escalators clogged with weeds;
Nordstroms, Saks, and Nieman Marcus
empty as a turkey carcass;
heaven’s children at the feast
where the greatest serve the least.
Savior, save a place for me,
where the best of gifts are free.

David Gambrell, 2007

David Gambrell is associate for worship in the Office of Theology and Worship of the Presbyterian Church (U.S.A.) and a candidate for the Ph.D. in liturgical studies at Garrett-Evangelical Theological Seminary.  Check out the new Theology and Worship blog: http://presbyterian.typepad.com/faith/

image by dubes sonego

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The Public Isolation Project

Art these days. There’s the urine on display at MoMA, and naked models covered in meat. But my buddy Adam alerted me to a project from Oregon that involves trapping a young woman named Cristin Norine in a glass room room for 30 days. For the entire month of November, Nordine will have no human physical contact, but all of life’s newest communication technologies are available to her — iChat, texting, Skype, FaceTime video chat, and heck, I suppose she could write a snail mail letter. Well, maybe not, since she’s not allowed to use a phone because it’s an “old technology.”

Featured in a recent article from OregonLive, the art piece is called “The Public Isolation Project” and includes a nice video posted below. Joshua Jay Elliott, the artist, sees the experiment as a reflection of the way the Internet age allows for 24/7 accessibility with little privacy. Everything that Norine does is visible (save the bathroom), and Elliott likens this to our lives on the Internet which lack privacy. To add emphasis to the conceit, Norine’s computer interactions are displayed in live time up on a large screen able to be viewed by anyone walking by.

While the OregonLive piece fails to note it, I’m not sure Elliot’s project is a wild new idea — there have been many public art projects with people in glass houses and such in recent years — but the emphasis on new forms of communication may be unique. And if one can get past the voyeuristic undertones of watching a young woman’s every move for a month, the project causes some worthwhile reflections. Here are a few:

What use is physical contact, real life looking each other in the eyes, in our world today? Or to put it another way, as communication technologies have increased the ways we can interact, have we noticed the unique ways real life interaction affects us? For a personal example, my bank in Grand Forks very annoyingly does not have ATMs that accept deposits. So I have to either get out of my car to talk to a live person inside (my preference) or use the drive thru and deal with the muffled voice and vacuum tube weirdness. While I didn’t know the tellers at my bank in Decatur very well at all, I’m beginning to know the names and have nice chats with those in Grand Forks. Such contact is a far cry from substantive interaction, but it is humanizing and perhaps ultimately positive.

Second, I wonder if reflection on communication technologies actually has any effect on the way we use them. I see projects like Elliott’s pointing out what we know — our lives are increasingly overtaken with technology, but struggling to make the larger move to the “so what?” and “what now?” questions. Norine says, once she completes the project, she wants to go to the beach for a few days without any technology whatsoever. But, I wonder, if those who watch the project will do anything more than think, “huh, yeah, I text a lot….and then go on texting.”

Finally, the contrarian in me says: “what’s the big deal?” Nobody ever accused Abigail and John Adams of being addicted to letter writing, so why are we so critical of new ways of communicating that also happen to take up plenty of our time?  Sure,  I’m always up for reflection as long as it’s not too pessimistic.  But while I don’t need to text message through dinner, I also love them ability to do so when appropriate. Let’s think about such issues, sure, but let’s not pile on the negatives while forgetting the positives.

You could look at Elliott’s project and say: it’s totally awesome that Cristin Norine can function so well, communicate so clearly and quickly and with so many folks, even when she doesn’t leave the glass room. Put that in your phone and text it.

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A Thanksgiving Sermon

Hallock Community Thanksgiving Service

Nov 21, 2010

Asking the Right Questions

John 6:24-35

It was a chilly Thanksgiving that year, right after the first snow.  Shelly always thought cold without snow made the old-timers uncomfortable — if it had to be cold, they figured, it might as well snow.  So it was timely that the weekend before Thanksgiving brought a nice dusting, maybe six inches or so.  The snowcats were out, the plows were clearing the streets, snow shovels that had been dorment for months were dusted off and put to work.  Neighborhood kids organized snow ball fights all over town.

Shelly always loved going to her grandmother’s house for Thanksgiving dinner.  It was a tradition, after all, and though she had moved away to the big city for school and a job, she looked forward, every year, for the Thanksgiving trip home.  And her parents loved the homecoming as well — though in recent years Shelly could tell her parents really seemed more interested in their grandkids than Shelly herself.

On Thanksgiving day, Shelly slept in as much as she could, and when she finally ventured downstairs for coffee she heard her children playing in the basement with the old toys.  It amused Shelly that she had played for hours with many of those same toys when she was growing up, riding off into the imaginary sunset on miniature wooden horses, and slaying wild beasts with toy swords and, sometimes, pixy dust. … Continue Reading

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